The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Gerry Graf
Client
Title
Category
Award
Points
Matchbook
Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
Sharing
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Points: 25.0
Devin & Glenn
Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 25.0
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Career Maker
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Points: 25.0
Coverage Coalition
Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications
Points: 25.0
Man Mom Radio
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Points: 25.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Points: 15.0
Survival Kit
Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Bedroom
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Points: 15.0
Prison Guard
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Points: 15.0
Snickers Halloween
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Devin & Glenn
Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 15.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Yes Good
Agency: Barton F. Graf / New York + No6 / New York Client: Emerald Category: User-Generated Content
Points: 15.0
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Points: 15.0
Starburst
Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Feast
Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
Search One and Done
Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Points: 10.0
Starburst
Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Points: 10.0
Skittles
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 10.0
Stable
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 10.0
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Points: 10.0
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Collateral / Posters - Campaign
Points: 10.0
Ernie the Klepto
Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Points: 10.0
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Points: 10.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Hold Music
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Points: 10.0
Brain Surgeon
Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Points: 5.0
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Lecture
Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Points: 5.0
Short, Inner, White
Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Stick it!
Agency: Barton F. Graf LLC / New York, NY Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Bottle Illusion
Agency: Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Points: 5.0
Doghouse
Agency: Saatchi & Saatchi New York / New York Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
E*Trade
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Emerald
Title:
Yes Good
Category:
User-Generated Content
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
350 Action
Title:
Climate Name Change
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
E*Trade
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
JCPenney
Title:
Doghouse
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
