The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Pete Favat
Deutsch North America
Client
Title
Category
Award
Points
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 50.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 25.0
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 25.0
Bears/Foreign/Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Hairy-Mail
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Radio / Campaign
Points: 10.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
TacoBot
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Points: 10.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
Points: 10.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Points: 10.0
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Points: 10.0
Sharks ReScored
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Points: 10.0
Bears
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 10.0
Seek Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Chair
Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Points: 10.0
The Art Heist for Good
Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Interactive / Online
Points: 5.0
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 5.0
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Actor Interview
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Television / Single
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Points:
50.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
The 'me too.' movement
Title:
Survivor Stories | Terry
Category:
Moving Image / Single
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
