The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Marcelo Nogueira
AlmapBBDO
Client
Title
Category
Award
Points
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Points: 25.0
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Points: 21.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign
Points: 15.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
Points: 15.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Points: 15.0
Translator
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Innovation in Film / Online
Points: 10.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Editing - Single
Points: 10.0
Maps
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 10.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Points: 10.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
Points: 10.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Points: 10.0
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Original do Brasil
Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Liz Transform
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Visual Effects / Animation
Points: 5.0
Elevator
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
ACC Bus Back
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
4 Zone
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Role of Aluminum
Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Short Form - Single
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Alpargatas
Title:
True Fashion
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
CMR - LIZ
Title:
Liz Transform
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi
Title:
Curves
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
