The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


One Show
Creative Rankings


Michael Schachtner






smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign Points: 2.0

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