The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Graham Lang
AAA SCHOOL OF ADVERTISING
Client
Title
Category
Award
Points
Signal For Help
Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.0
Pathological Liar
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Points: 25.0
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Craft / Writing - Campaign
Points: 25.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Cultural Driver
Points: 21.0
Passport Stamps
Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Broadcast / Campaign
Points: 10.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
Sword Collector
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Points: 10.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Points: 9.0
Lion
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Points: 5.0
Hope Soap
Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 5.0
Rescue
Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Magazine / Full Page or Spread - Single
Points: 5.0
Bottle Cap
Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Land Rover Phone
Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Campaign
Points: 5.0
First Kiss
Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising
Points: 5.0
Animals
Agency: Prolam Y&R / Santiago Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Dirty Cops
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Points: 5.0
Crucifix
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Webtropolis
Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Magazine / Full Page or Spread - Single
Points: 5.0
True Stories
Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Night Eyes
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi Client: X News Category: CSR - Publications / Publications
Points: 5.0
Gutter
Agency: Y&R South Africa / Cape Town Client: Playboy South Africa Category: Innovation in Print / Print
Points: 5.0
Crucifix
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Buffalo
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Small Space Print - Single
Points: 5.0
Tom
Agency: Y&R South Africa / Johannesburg Client: Gun Free South Africa Category: Radio / Public Service - Single
Points: 5.0
Construction
Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Points: 5.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Integrated Campaign
Points: 3.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Points: 3.0
The Systemic Racism Pin
Agency: TAXI Client: Amnesty International Category: Community Building
Points: 3.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Big Days - Lifeguard
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Points: 3.0
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Points: 3.0
League of Legislators
Agency: TBWA\ Juniper Park / Toronto Client: Brady United Category: Gaming / Branded Games
Points: 2.0
Day Of The Dead Journalists
Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto Client: IFEX Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Cultural Driver
Award:
2021 Cultural Driver Silver Pencil
Points:
21.0
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Sword Collector
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Rescue
Category:
Outdoor Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Bottle Cap
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Land Rover
Title:
Land Rover Phone
Category:
Outdoor Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Western Cape Government
Title:
First Kiss
Category:
Cinema Advertising
Award:
2017 Film Merit Award
Points:
5.0
Client:
Land Rover
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Surf Shack Surfing School
Title:
True Stories
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Land Rover
Title:
Taxi
Category:
Non-Broadcast / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
KFM
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Penny Pinchers DIY
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Human Rights Foundation
Title:
Forced Labor Plug-in
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Amnesty International
Title:
The Systemic Racism Pin
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
New York Fries
Title:
Big Days - Lifeguard
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.0
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0