The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Gavin Simpson
Client
Title
Category
Award
Points
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Points: 25.0
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Points: 25.0
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Police
Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 15.0
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
Numbers Add Up
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Whale
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
Points: 10.0
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Points: 5.0
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Points: 5.0
Pore
Agency: OGILVY & MATHER PHILIPPINES / Makati City Client: Unilever Philippines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Points: 5.0
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Points: 5.0
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Points: 5.0
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Empty Fridge
Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Points: 5.0
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Points: 5.0
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Pause
Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Farsighted
Agency: Ogilvy & Mather Philippines / Makati City Client: The Economist Category: Collateral Advertising / Posters: Single
Points: 5.0
Mansion
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Points: 5.0
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Points: 5.0
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Points: 5.0
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
Points: 5.0
Shi...
Agency: Ogilvy Malaysia / Kuala Lumpur Client: BMW Category: Radio / Consumer - Single
Points: 5.0
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Land Rover
Agency: Ogilvy & Mather Philippines / Makati City Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Points: 5.0
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
The Hong Kong Jockey Club
Title:
Numbers Add Up
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Lego Singapore Pvt Ltd
Title:
Whale
Category:
Outdoor Design / Transit - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Kraft Foods (M) Sdn Bhd
Title:
Bulldozer, Street Sweeper, Drome
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Outdoor Design / Transit - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Unilever Philippines
Title:
Pore
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Samurai
Category:
Newspaper / Small Space Print - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
DHL Express (HK) Ltd
Title:
Gridlock
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Hot Wheels
Title:
Matchbox
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Pizza Hut Restaurants
Title:
Empty Fridge
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Samurai
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Guinness Anchor Berhad
Title:
Pause
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Farsighted
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
The Hong Kong Jockey Club
Title:
Mansion
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Mattel
Title:
Nascar
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Guinness Anchor Berhad
Title:
Stocking
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DHL Worldwide Express Phils.
Title:
Land Rover
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0