The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Eugene Cheong
Ogilvy & Mather Asia Pacific
Client
Title
Category
Award
Points
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Points: 15.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 15.0
First on Twitter
Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Points: 10.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Bones
Agency: Ogilvy Group Thailand / Bangkok Client: WWF-Thailand Category: CSR - Publications / Publications
Points: 5.0
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Architecture / Architecture
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Advertising / Advertising
Points: 5.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
WWF-Thailand
Title:
Bones
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0