The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mike Martin
Client
Title
Category
Award
Points
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 25.0
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 15.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Points: 10.0
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person
Points: 9.0
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Points: 5.0
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 5.0
Speed Camera
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Daimler Chrysler South Africa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Frame by Frame
Agency: Ogilvy Johannesburg / Johannesburg Client: Audi SA Category: Collateral Design / Posters - Campaign
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Repeats
Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Xtra View
Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign
Points: 5.0
Distances
Agency: Ogilvy Johannesburg / Johannesburg Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Repeats
Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Collateral / Posters - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign
Points: 5.0
Winners
Agency: Ogilvy Johannesburg / Johannesburg Client: Dstv History Channel Category: Collateral / Posters - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
Rape Crisis
Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
Points: 2.0
Rape Page
Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Newspaper / Single
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
Points: 2.0
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Exclusive Books
Title:
Peepholes
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Daimler Chrysler South Africa
Title:
Speed Camera
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Audi SA
Title:
Frame by Frame
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
DStv
Title:
Repeats
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Multichoice Dstv
Title:
Xtra View
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike Women's Apparel
Title:
Distances
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
DStv
Title:
Repeats
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Dstv History Channel
Title:
Winners
Category:
Collateral / Posters - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Rape Crisis
Title:
Rape Crisis
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Rape Crisis
Title:
Rape Page
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0