The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Martin Cedergren
Client
Title
Category
Award
Points

The Sound of Football
Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Points: 15.0


Unbore Mornings
Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0


Unbottle Yourself
Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0


Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0


Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Points: 5.0


Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0

Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0

Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0

Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
