The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Lawrence Chen
Client
Title
Category
Award
Points
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 15.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
Points: 10.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Points: 10.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Integrated Branding / Online Campaign
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Switcheroo
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of a Social Network
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 5.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of a Social Network
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Harden's Entourage Integrated Campaign
Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of A Social Network
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Branded Entertainment
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0