The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jonny Bauer
Client
Title
Category
Award
Points
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Points: 50.0
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
Points: 25.0
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Points: 25.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Writing / Campaign
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Points: 25.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Points: 25.0
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Television & VOD / Short Form - Single
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Sound Design / Single
Points: 25.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Points: 15.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
Points: 15.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Writing / Single
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
Points: 15.0
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
Points: 15.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
Points: 15.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
Points: 15.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
Points: 10.0
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
Points: 10.0
Fueled by Everything
Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Points: 5.0
Weird, Right?
Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Brand Installations
Points: 2.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
Points: 2.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Craft - Sound Design / Single
Points: 2.0
The Frontier Within
Agency: Droga5 / New York Client: Thorne Category: Spatial Design / Experiential & Immersive
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Immersive Spaces
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations
Points: 2.0
Major
Agency: Droga5 / New York + RadicalMedia / New York Client: Hennessy Category: Craft - Cinematography / Single
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building
Points: 2.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Best of Discipline Pencil
Points:
50.0
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Writing / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Long Fight
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Fueled by Everything
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Merit Award
Points:
5.0
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Newcastle
Title:
Misconceptions
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Long Fight
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hennessy
Title:
Major
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0