The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Gabe Usadel
Client
Title
Category
Award
Points
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Points: 25.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 25.0
Belleville
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management
Points: 25.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 15.0
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 10.0
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
Okay, Bye
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
Hat
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Points: 5.0
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Getting Ahead
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Points: 5.0
The Killer
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Hushabye
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 5.0
One Flew Over the Cuckoo's Nest
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Points: 5.0
East of Eden
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Choose Beautiful Print
Agency: Ogilvy & Mather / Chicago Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Death of a Salesman
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
Cloud Nine
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 5.0
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Branding / Identity System
Points: 3.0
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Brand Transformation
Points: 3.0
First Steps: Hemingway
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Points: 2.0
Opera Deaths Craft
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 2.0
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Opera Deaths Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
Sex and Drugs Poster
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Points: 2.0
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Points: 2.0
Angels & Demons Craft
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 2.0
Promotional Poster Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Series
Points: 2.0
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Points: 2.0
Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Points: 2.0
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 2.0
Lyric Opera Radio: Death
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Broadcast / Single
Points: 2.0
Sex and Drugs Craft
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 2.0
31 Bullets
Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Craft / Art Direction
Points: 2.0
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
Points: 2.0
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
One Flew Over the Cuckoo's Nest
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dove
Title:
Choose Beautiful Print
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.0
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Poster
Category:
Promotional / Posters - Single
Award:
2019 Design Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Lyric Opera Radio: Death
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Bold Man Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
