The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bjorn Stahl
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Best of Show
Points: 75.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Points: 21.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Points: 10.0
Craft a Western Whopper
Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
Points: 10.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Points: 9.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Points: 9.0
Dill - The restaurant.
Agency: INGO / Stockholm Client: Lidl - discount supermarket. Category: Brand Transformation / Single
Points: 5.0
Bosses Milk
Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Points: 5.0
CV Campaign
Agency: INGO / Stockholm Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Dill - The restaurant.
Agency: INGO / Stockholm Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Points: 5.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Points: 3.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
Points: 3.0
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm Client: Activision Blizzard Category: Game Marketing
Points: 3.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cultural Driver
Points: 2.0
Unsuccessful ticket sample
Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing
Points: 2.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
75.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Mobile
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lidl
Title:
Bosses Milk
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Folkoperan
Title:
Unsuccessful ticket sample
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Award:
2019 Mobile Merit Award
Points:
2.0
