The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Scott Vitrone
Client
Title
Category
Award
Points
Man Mom Radio
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Points: 25.0
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Trade
Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 25.0
The Name
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 25.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Team Spirit
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
Points: 25.0
Starburst
Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Points: 15.0
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Prison Guard
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 15.0
Feast
Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Points: 15.0
Snickers Halloween
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
Points: 15.0
Search One and Done
Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Points: 10.0
Team Spirit
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 10.0
Sword Collector
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Points: 10.0
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY Client: Esquire Category: Public Service - Video / Non-Broadcast
Points: 10.0
Stable
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Points: 10.0
Starburst
Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Points: 10.0
Comedy Festival
Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
Points: 10.0
Skittles
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 10.0
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Points: 10.0
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Points: 10.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Points: 10.0
Love the Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
Points: 10.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Hold Music
Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Ernie the Klepto
Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Points: 10.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Points: 10.0
Snickers Halloween
Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Brand: Decent Proposal
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Points: 5.0
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Patio
Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Points: 5.0
The Beards
Agency: Young & Rubicam New York / New York Client: South Central Alaskan Beard Club Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Youth Reckless Driving
Agency: Young & Rubicam New York / New York Client: Ad Council Category: Public Service / Television - Campaign
Points: 5.0
Stick it!
Agency: Barton F. Graf LLC / New York, NY Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Remind Me
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Beach
Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Points: 5.0
Everyone
Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Sword Collector
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Brand: Decent Proposal
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
Patio
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
South Central Alaskan Beard Club
Title:
The Beards
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mike's Hard Lemonade
Title:
Everyone
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
