The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Peter McHugh
Client
Title
Category
Award
Points
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Points: 15.0
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Tana Umaga
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Single
Points: 5.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Points: 5.0
GMC/Dude Perfect
Agency: Leo Burnett Detroit / Troy Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Outdoor / Outdoor: Campaign
Points: 5.0
adidas Futbol meets Football Web Films
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Campaign
Points: 5.0
Wake Up Call
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
College Tuition
Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Martin Johnson
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Kicking It
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
General Motors Corporation
Title:
GMC/Dude Perfect
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas International
Title:
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futbol meets Football Web Films
Category:
Branded Content / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Holiday Inn
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Design Merit Award
Points:
5.0