The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Sergio Gordilho

Client

Title

Category

Award

Points

The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print Points: 90.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated Points: 45.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production Points: 45.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers Points: 45.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response Points: 45.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing Points: 45.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home Points: 25.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing Points: 25.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor Points: 25.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment Points: 21.0
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Artist / Brand Collaboration Points: 21.0
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content Points: 15.0
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization Points: 15.0
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting Points: 15.0
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical Points: 15.0
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaign Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding Points: 10.0
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications Points: 10.0
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks Points: 10.0
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations Points: 9.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items Points: 9.0
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive Points: 9.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single Points: 9.0
Kobe's Rules Book Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo Client: ESPN Category: Promotional / Promotional Items - Single or Series Points: 5.0
Rock Snooze Agency: Africa / Sao Paulo Client: 89FM A Radio Rock Category: User Experience Design - Mobile / Utility Points: 5.0
The Refugee Jatoba Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Green Pencil Points: 3.0
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content Points: 3.0
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Green Pencil Points: 3.0
Amazon Alive - The real time deforestation counter Agency: Africa / São Paulo + Natura + Pródigo Filmes Client: Natura Category: Green Pencil Points: 3.0
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Music Videos Points: 3.0
The Refugee Jatoba Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Current Event Response Points: 3.0
The Refugee Jatoba Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Non-traditional & Guerrilla Marketing Points: 3.0
The Refugee Jatoba Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Sustainable Development Goals Points: 3.0
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Craft / Storytelling Points: 3.0
Famiglia Heinzzola Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer Client: Heinz Category: Experiential & Installations / Brand Installations Points: 3.0
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single Points: 3.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign Points: 2.0
Inequality Balls Agency: Africa / Sao Paulo Client: ESPN/espnW Category: Physical Items Points: 2.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing Points: 2.0
Judgeable Covers Collections Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home Points: 2.0
Pay Per Beer Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print Points: 2.0
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design Points: 2.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit Points: 2.0

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

2022 Print Best of Discipline Pencil

90.0

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Integrated

2022 Integrated Gold Pencil

45.0

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

2022 Print Gold Pencil

45.0

Folha de S.Paulo Newspaper

The Most Valuable News

Editorial / Magazines & Newspapers

2022 Design Gold Pencil

45.0

House of Lapland

Salla 2032

Current Event Response

2022 Public Relations Gold Pencil

45.0

House of Lapland

Salla 2032

Non-traditional & Guerrilla Marketing

2022 Direct Marketing Gold Pencil

45.0

AB Inbev/Budweiser

TagWords

Extended Campaign - Posters & Out of Home

2019 Print & Outdoor Gold Pencil

25.0

AB Inbev/Budweiser

TagWords

Innovation in Direct Marketing

2019 Direct Marketing Gold Pencil

25.0

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

2019 Print & Outdoor Gold Pencil

25.0

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Branded Entertainment

2022 Branded Entertainment Silver Pencil

21.0

Budweiser

Unbreakable Courts

Artist / Brand Collaboration

2023 Music & Sound Craft Silver Pencil

21.0

Telefonica's Vivo/WWT

#MyGameMyName

User-Generated Content

2019 Branded Entertainment Silver Pencil

15.0

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

2020 Direct Marketing Silver Pencil

15.0

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

2020 Creative Use of Data Silver Pencil

15.0

Unesco

History Blocks

Games / Digital & Physical

2020 Branded Entertainment Silver Pencil

15.0

Telefonica's Vivo/WWT

#MyGameMyName

Social Engagement / User-Generated Content

2019 Social Media Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

2019 Creative Use of Data Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Integrated Campaign

2019 Integrated Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Craft / Writing

2019 Direct Marketing Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Innovation in Integrated Branding

2019 Integrated Bronze Pencil

10.0

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

2019 Design Bronze Pencil

10.0

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

2015 Interactive Bronze Pencil

10.0

Budweiser / AB InBev

Bring Home The Bud

Experiential & Installations / Brand Installations

2023 Out of Home Bronze Pencil

9.0

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

2022 Direct Marketing Bronze Pencil

9.0

Budweiser

Unbreakable Courts

Experiential & Installations / Experiential & Immersive

2023 Out of Home Bronze Pencil

9.0

House of Lapland

Salla 2032

Online Films & Video / Long Form - Single

2022 Film Bronze Pencil

9.0

ESPN

Kobe's Rules Book

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

89FM A Radio Rock

Rock Snooze

User Experience Design - Mobile / Utility

2014 Interactive Merit Award

5.0

APIB

The Refugee Jatoba

Green Pencil

2023 Green Pencil Merit Award

3.0

AB InBev / Brahma Beer

Foamy Haircut

User-Generated Content

2022 Social Media Merit Award

3.0

House of Lapland

Salla 2032

Green Pencil

2022 Green Pencil Merit Award

3.0

Natura

Amazon Alive - The real time deforestation counter

Green Pencil

2023 Green Pencil Merit Award

3.0

Budweiser

Unbreakable Courts

Music Videos

2023 Branded Entertainment Merit Award

3.0

APIB

The Refugee Jatoba

Current Event Response

2023 Public Relations Merit Award

3.0

APIB

The Refugee Jatoba

Non-traditional & Guerrilla Marketing

2023 Direct Marketing Merit Award

3.0

APIB

The Refugee Jatoba

Sustainable Development Goals

2023 Sustainable Development Goals Pencil Merit Award

3.0

Budweiser

Unbreakable Courts

Craft / Storytelling

2023 Experiential & Immersive Merit Award

3.0

Heinz

Famiglia Heinzzola

Experiential & Installations / Brand Installations

2023 Out of Home Merit Award

3.0

SporTV

Let her run

Online Films & Video / Long Form - Single

2021 Film Merit Award

3.0

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

ESPN/espnW

Inequality Balls

Physical Items

2019 Direct Marketing Merit Award

2.0

AB Inbev/Budweiser

TagWords

Craft / Writing

2019 Integrated Merit Award

2.0

E-Galaxia

Judgeable Covers Collections

Editorial / Digital Publications

2020 Design Merit Award

2.0

Go Equal Movement

#GoEqual

Community Building

2020 Public Relations Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

AB Inbev (Brahma)

Pay Per Beer

Websites / E-Commerce

2020 Interactive & Online Merit Award

2.0

Go Equal Movement

#GoEqual

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Print

2020 Print Merit Award

2.0

AB Inbev/Budweiser

Hermeto - Made of Music

Digital Design

2019 Design Merit Award

2.0

AB Inbev (Budweiser)

The Beer Behind Sports

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

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