The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Matthew Barnes

Client

Title

Category

Award

Points

Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound Points: 25.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Innovation in Branded Entertainment Points: 10.0
Revenge of the Fishmoth Agency: Ogilvy South Africa / Johannesburg Client: Tiger Brands Category: Craft / Writing - Single Points: 10.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online Points: 10.0
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series Points: 9.0
KFC Soundbite Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg Client: KFC Category: Consumer - Immersive / Retail Points: 5.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video Points: 5.0
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing Points: 5.0
Igugu Agency: FCB 1886 / Johnnesburg Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign Points: 5.0
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Experiential & Installations / Brand Installations Points: 3.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications Points: 2.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration Points: 2.0

Cell C

Igugu

Craft - Music / Sound / Music / Sound

2016 Radio Gold Pencil

25.0

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

Tiger Brands

Revenge of the Fishmoth

Craft / Writing - Single

2020 Radio & Audio Bronze Pencil

10.0

KFC

Shakin' Shakin'

Innovation in Film / Online

2017 Film Bronze Pencil

10.0

Spotify Japan

Sound Tour

Out of Home / Series

2023 Design Bronze Pencil

9.0

KFC

KFC Soundbite

Consumer - Immersive / Retail

2016 Responsive Environments Merit Award

5.0

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

2017 Interactive Merit Award

5.0

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

2017 Direct Marketing Merit Award

5.0

Cell C

Igugu

Consumer - Advertising - Campaign / Advertising - Campaign

2016 Radio Merit Award

5.0

Spotify Japan

Sound Tour

Experiential & Installations / Brand Installations

2023 Out of Home Merit Award

3.0

KFC

KFC Suppertime Stories

Applications

2018 Mobile Merit Award

2.0

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

2018 Mobile Merit Award

2.0

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