The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Surachai Puthikulangkura
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
Points: 25.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Points: 25.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Magazine / Full Page or Spread - Single
Points: 25.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Points: 15.0
Sensitive
Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Points: 15.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Points: 15.0
Spaceship
Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
Points: 10.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 10.0
Doretos / Orio / Locker
Agency: Ogilvy & Mather, Thailand / Bangkok Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Collateral / Posters - Single
Points: 5.0
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Pig
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Single
Points: 5.0
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Points: 5.0
Arrows
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Batelco Directory - Chinese Restaurant
Agency: FP7/DXB / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Collateral / Posters - Single
Points: 5.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
Points: 5.0
Pie Chart
Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Civilization-Rome
Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Gauntlet
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Points: 5.0
Sensitive
Agency: LOWE / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Points: 5.0
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Points: 5.0
Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Collateral Design / Posters - Single
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
Points: 5.0
Condominium
Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Reflexion
Agency: Leo Burnett Thailand / Bangkok Client: Canon Marketing (Thailand) Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Points: 5.0
Survival
Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Campaign
Points: 5.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Posters / Single
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
NAM NGAI HONG Plastic Houseware Manufacturer
Title:
Doretos / Orio / Locker
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Pig
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Chinese Restaurant
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF Thailand
Title:
Pie Chart
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
3M
Title:
Marble
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Canon Marketing (Thailand) Co., Ltd.
Title:
Reflexion
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Survival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
