The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Creative Rankings
Humberto Fernandez
Client
Title
Category
Award
Points
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
Points: 90.0
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Points: 45.0
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Points: 45.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Points: 21.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Poosters
Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: User-Generated Content
Points: 10.0
Brahma Selecao Especial
Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks
Points: 10.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Popular Culture Impact
Points: 9.0
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
Points: 9.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Utility
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Use of Technology
Points: 5.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Craft / Storytelling
Points: 3.0
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Visceral Reality
Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Points: 2.0
More Than 70%
Agency: J.Walter Thompson / Sao Paulo Client: Instituto AzMina Category: Innovation in Branded Entertainment
Points: 2.0
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0