The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Humberto Fernandez

Client

Title

Category

Award

Points

The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print Points: 90.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production Points: 45.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers Points: 45.0
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Integrated Campaign Points: 21.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content Points: 10.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Websites, Mobile, & Banners Points: 10.0
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign Points: 10.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: User-Generated Content Points: 10.0
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks Points: 10.0
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Popular Culture Impact Points: 9.0
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items Points: 9.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media Points: 5.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing Points: 5.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Utility Points: 5.0
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Use of Technology Points: 5.0
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Craft / Storytelling Points: 3.0
Don't Blame the Clothes Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign Points: 2.0
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series Points: 2.0
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign Points: 2.0
Visceral Reality Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR) Points: 2.0
More Than 70% Agency: J.Walter Thompson / Sao Paulo Client: Instituto AzMina Category: Innovation in Branded Entertainment Points: 2.0
Anonymous Friend Agency: J.Walter Thompson / Sao Paulo Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign Points: 2.0

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

2022 Print Best of Discipline Pencil

90.0

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

2022 Print Gold Pencil

45.0

Folha de S.Paulo Newspaper

The Most Valuable News

Editorial / Magazines & Newspapers

2022 Design Gold Pencil

45.0

M&M's

Spokescandies on Pause

Integrated Campaign

2023 Integrated Silver Pencil

21.0

Atados

Donate the Bars

Social Engagement / User-Generated Content

2017 Social Media Bronze Pencil

10.0

Atados

Donate the Bars

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Bronze Pencil

10.0

Bapantol Baby

Poosters

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

2018 Print & Outdoor Bronze Pencil

10.0

Atados

Donate the Bars

User-Generated Content

2017 Film Bronze Pencil

10.0

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

2015 Interactive Bronze Pencil

10.0

M&M's

Spokescandies on Pause

Popular Culture Impact

2023 Cultural Driver Bronze Pencil

9.0

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

2022 Direct Marketing Bronze Pencil

9.0

Atados

Donate the Bars

Innovation in Social Media

2017 Social Media Merit Award

5.0

Atados

Donate the Bars

Digital / Social Media & Viral Marketing

2017 Direct Marketing Merit Award

5.0

Atados

Donate the Bars

Utility

2017 Mobile Merit Award

5.0

Atados

Donate the Bars

Use of Technology

2017 Mobile Merit Award

5.0

M&M's

Spokescandies on Pause

Craft / Storytelling

2023 Experiential & Immersive Merit Award

3.0

The Womanity Foundation

Don't Blame the Clothes

Publishing / Magazine - Campaign

2018 Print & Outdoor Merit Award

2.0

Bapantol Baby

Poosters

Experiential / Environmental / Ambient Media - Series

2018 Design Merit Award

2.0

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

2018 Health, Wellness & Pharma Merit Award

2.0

Rede de Justiça

Visceral Reality

Experiential / Virtual Reality (VR)

2018 Interactive Merit Award

2.0

Instituto AzMina

More Than 70%

Innovation in Branded Entertainment

2018 Branded Entertainment Merit Award

2.0

Alcoholics Anonymous

Anonymous Friend

Craft / Data-Driven Personalization - Single or Campaign

2018 Direct Marketing Merit Award

2.0

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