The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Kevin Daley
Client
Title
Category
Award
Points
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Integrated Campaign
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Integrated Campaign
Points: 45.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Points: 15.0
Responsibility Campaign
Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
Points: 15.0
Horror Movies
Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Points: 10.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
Points: 9.0
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Points: 5.0
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Points: 5.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Paperwork
Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Fridge, Television, Chair
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Points: 5.0
Visit-the-Pin
Agency: Hill Holliday / Boston Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services
Points: 5.0
MLB Fan Cave
Agency: Hill Holliday / Boston Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Lawyers
Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
Points: 3.0
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York Client: Duolingo Category: Brand-Side / External Agency Collaboration
Points: 3.0
Yiddish for Bagel
Agency: Duolingo / Pittsburgh Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Merrell
Title:
Trailscape
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Silver Pencil
Points:
15.0
Client:
Mortal Music
Title:
Category:
Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Horror Movies
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Performer
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Duxbury Dollhouse
Title:
Television
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
World Society for Protection of Animals
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
The Times
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Duxbury Dollhouse
Title:
Fridge
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
World Society for Protection of Animals
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Paperwork
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Cambridge SoundWorks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Duxbury Dollhouse
Title:
Fridge, Television, Chair
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Kaos Cards
Title:
Category:
Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
United Way
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mortal Music
Title:
Category:
Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
United Way
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
MLB Fan Cave
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Performer
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
World Society for Protection of Animals
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0