The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Cristiana Boccassini

Client

Title

Category

Award

Points

Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing Points: 90.0
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting Points: 45.0
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations Points: 45.0
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR Points: 45.0
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 45.0
Playlist Timer Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform Points: 45.0
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel Points: 45.0
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single Points: 45.0
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 45.0
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations Points: 25.0
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign Points: 25.0
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations Points: 25.0
DEISEL GO WITH THE FAKE Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing Points: 25.0
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products Points: 21.0
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action Points: 21.0
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX Points: 21.0
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign Points: 21.0
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single Points: 15.0
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Multi-Channel Points: 15.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations Points: 15.0
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations Points: 15.0
Enjoy Before Returning Agency: Publicis Italy / Milan Client: Diesel Category: Magazine / Campaign Points: 10.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive Points: 10.0
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Websites / E-Commerce Points: 10.0
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single Points: 10.0
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign Points: 9.0
The Candidate Agency: Publicis Italy / Milan Client: Heineken Category: Social Media / Best Use of A Social Network Points: 5.0
Comic-strips Agency: JWT Italia / Milano Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign Points: 5.0
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
HEINEKEN AUDITORIUM Agency: JWT Italia / Milano Client: Heineken Italia Category: Branded Content / Single Points: 5.0
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single Points: 5.0
HEINEKEN AUDITORIUM Agency: JWT Italia / Milano Client: Heineken Italia Category: Experiential Advertising / Single Points: 5.0
Jackie Agency: Publicis Italy / Milano Client: Heineken Category: Cinema Advertising Points: 5.0
Agency: J. Walter Thompson Italia / Milan Client: WWF Italia ONLUS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
NEVER EXTINGUISH Agency: Publicis Italy / Milan Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single Points: 5.0
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Integrated Campaign Points: 3.0
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Music Adaptation / Song Points: 3.0
The Virtual Heineken Silver Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Integrated Campaign Points: 3.0
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Out of Home / Brand Installations Points: 3.0
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Television & VOD / Long Form - Single Points: 3.0
The Virtual Heineken Silver Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Metaverse Points: 3.0
A Lockdown Love Story Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo Client: Heineken Category: Online Films & Video / Long Form - Single Points: 3.0
Cheers to All Fans Agency: Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens Client: Heineken Category: Television & VOD / Over 60 Seconds - Single Points: 3.0
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single Points: 2.0
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Integrated Digital & Physical Product Points: 2.0
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Social Engagement / Community Building Points: 2.0
Return Policy Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Long Form - Single Points: 2.0
Go With The Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single Points: 2.0
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music Points: 2.0

Heineken

Shutter Ads

Best of Direct Marketing

2022 Direct Marketing Best of Discipline Pencil

90.0

Diesel

Francesca

Casting

2021 Moving Image Craft Gold Pencil

45.0

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

2022 Out of Home Gold Pencil

45.0

Heineken

Shutter Ads

Multi-Country or Global / CSR

2022 Creative Effectiveness Gold Pencil

45.0

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Direct Marketing Gold Pencil

45.0

Barilla

Playlist Timer

Social Channel / Single Platform

2021 Social Media Gold Pencil

45.0

Diesel

Francesca

Influencer Marketing / Single Channel

2021 Social Media Gold Pencil

45.0

Diesel

Francesca

Television & VOD / Long Form - Single

2021 Film Gold Pencil

45.0

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Branded Entertainment Gold Pencil

45.0

Diesel

DEISEL GO WITH THE FAKE

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Gold Pencil

25.0

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

2020 Film Gold Pencil

25.0

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

2019 Direct Marketing Gold Pencil

25.0

Diesel

DEISEL GO WITH THE FAKE

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Gold Pencil

25.0

Heineken

The Closer

Physical Products

2023 Experiential & Immersive Silver Pencil

21.0

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

2021 Social Media Silver Pencil

21.0

Diesel

Enjoy Before Returning

Customer Experience / CX

2021 Experiential & Immersive Silver Pencil

21.0

Heineken

The Night is Young

Integrated Branding Campaign

2022 Integrated Silver Pencil

21.0

Diesel

Keep The World Flawed

Television / Long Form - Single

2018 Film Silver Pencil

15.0

Diesel

Diesel Ha(u)te Couture

Influencer Marketing / Multi-Channel

2019 Social Influencer Marketing Silver Pencil

15.0

Leroy Merlin

Lessons For Good

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

2019 Branded Entertainment Silver Pencil

15.0

Diesel

Enjoy Before Returning

Magazine / Campaign

2020 Print Bronze Pencil

10.0

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

2020 Out of Home Bronze Pencil

10.0

Diesel

Side:Biz

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Heineken

The Dilemma

Online Films & Video / Long Form - Single

2017 Film Bronze Pencil

10.0

Diesel

Enjoy Before Returning

Integrated Campaign

2021 Direct Marketing Bronze Pencil

9.0

Heineken

The Candidate

Social Media / Best Use of A Social Network

2014 Interactive Merit Award

5.0

Muf - Comics National Museum

Comic-strips

Public Service/Political Print / Outdoor and Posters - Campaign

2009 Advertising Merit Award

5.0

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

Heineken Italia

HEINEKEN AUDITORIUM

Branded Content / Single

2010 Advertising Merit Award

5.0

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

2016 Film Merit Award

5.0

Heineken Italia

HEINEKEN AUDITORIUM

Experiential Advertising / Single

2010 Advertising Merit Award

5.0

Heineken

Jackie

Cinema Advertising

2017 Film Merit Award

5.0

WWF Italia ONLUS

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2001 Advertising Merit Award

5.0

Burn Energy Drink

NEVER EXTINGUISH

Online Films & Video / Long Form - Single

2012 Interactive Merit Award

5.0

Heineken

The Closer

Integrated Campaign

2023 Integrated Merit Award

3.0

Diesel

Francesca

Music Adaptation / Song

2021 Music & Sound Craft Merit Award

3.0

Heineken

The Virtual Heineken Silver

Integrated Campaign

2023 Integrated Merit Award

3.0

Bottega Veneta

The Invisible Store

Out of Home / Brand Installations

2021 Design Merit Award

3.0

Heineken

The Night is Young

Television & VOD / Long Form - Single

2022 Film Merit Award

3.0

Heineken

The Virtual Heineken Silver

Metaverse

2023 Experiential & Immersive Merit Award

3.0

Heineken

A Lockdown Love Story

Online Films & Video / Long Form - Single

2022 Film Merit Award

3.0

Heineken

Cheers to All Fans

Television & VOD / Over 60 Seconds - Single

2023 Film & Video Merit Award

3.0

Diesel

Go With The Flaw

Television / Long Form - Single

2018 Film Merit Award

2.0

Diesel

Diesel Ha(u)te Couture

Integrated Digital & Physical Product

2019 Intellectual Property Merit Award

2.0

Diesel

Diesel Ha(u)te Couture

Social Engagement / Community Building

2019 Social Media Merit Award

2.0

Diesel

Return Policy

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Diesel

Go With The Flaw

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

Diesel

Diesel Ha(u)te Couture

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Merit Award

2.0

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