The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
John Kearse
Client
Title
Category
Award
Points
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Hairy-Mail
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 10.0
Seek Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Bears
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 10.0
Foreign
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 5.0
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Campaign
Points: 5.0
Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Profiles
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 5.0
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Twinkies
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
Stones
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
ugly truth
Agency: Arnold Worldwide / Boston Client: truth Category: Websites / Public Service/Non-Profit
Points: 5.0
Fair Enough
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Mother-In-Law
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
PR
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Single
Points: 5.0
Two-Faced
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Toe Rings
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 5.0
Okay
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Points: 5.0
ugly truth
Agency: Arnold Worldwide / Boston Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Unsweetened Truth
Agency: harvest / Santa Monica Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Good Samaritians
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
Lecture Hall
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Single
Points: 5.0
Singing Cowboy
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Points: 5.0
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Cover-Up
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Radio List
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 5.0
Stop Me
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Points: 5.0
Actor Interview
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Television / Single
Points: 5.0
Flag
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Candy Stores
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Joggers Anonymous
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Offer
Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Points: 5.0
Crazyworld 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Drill/Voice/Flag
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Foreign
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
truth
Title:
Profiles
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
ugly truth
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Fair Enough
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
PR
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Two-Faced
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Toe Rings
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy / Truth
Title:
Unsweetened Truth
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Lecture Hall
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Cover-Up
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Flag
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Candy Stores
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Drill/Voice/Flag
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
