The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Baker Smith
Client
Title
Category
Award
Points
Cheryl & Me
Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Hail
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Boat
Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Wind
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
This is America
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Unsweetened Truth
Agency: harvest / Santa Monica Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Tide
Agency: Saatchi&Saatchi Los Angeles / Torrance, CA Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Points: 5.0
This is America
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
First Day Look
Agency: Young & Rubicam / New York + VML / New York Client: JC Penney Category: Social Media / Branded Social Campaign
Points: 5.0
Brandon
Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Creation of the list
Agency: DDB / Paris Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Crazyworld 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
2011 Mediocrity Video's
Agency: Carmichael Lynch / Minneapolis Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Hollywood Video
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Heineken
Title:
Category:
Non-Broadcast / Non-Broadcast Out-of-Home: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company / Sprite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy / Truth
Title:
Unsweetened Truth
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Toyota Motor Sales, USA, Inc.
Title:
Tide
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Bouygues Télécom
Title:
Creation of the list
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Points:
5.0