The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Effectiveness
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Direct Marketing
- Experiential & Immersive
- Integrated
- Print & Outdoor
#
One Show
Creative Rankings
Jacob Björdal
Client
Title
Category
Award
Points

Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
