The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Eric Johnson
Client
Title
Category
Award
Points
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
Points: 10.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 10.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Sustainable Development Goals
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Sustainable Development Goals
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Public Relations
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential
Points: 2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
CMO Pencil
Award:
2020 CMO Pencil CMO Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Donate Life California
Title:
Second Chances
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0