The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Matthias Schmidt
Client
Title
Category
Award
Points
The Udder Bag
Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Points: 25.0
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
The greetings from hell postcards
Agency: Scholz & Friends / Berlin Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 25.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Points: 25.0
The Wig Promotion
Agency: Scholz & Friends / Berlin Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 15.0
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Points: 15.0
The Udder Bag
Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 15.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
Points: 15.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 10.0
Axe
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Explosions Poster "Child"
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Trousers-Mailing"
Agency: Scholz & Friends / Berlin Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Points: 5.0
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Pedro
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
No more landmines
Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Doppelherz Calming Tablets
Agency: Scholz & Friends / Hamburg Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Points: 5.0
The Camouflage Ad
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Report-of-environmental-protection-2003"
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
The Actros Perfume Ad
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Pizza Digitale
Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Ideas 2003
Agency: Scholz & Friends / Berlin Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
The Explosions Poster "Woman"
Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Editing / Single
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 2.0
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Points: 2.0
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Tenderloin
Title:
The Wig Promotion
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Silver Pencil
Points:
15.0
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Silver Pencil
Points:
15.0
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Silver Pencil
Points:
15.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Child"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
German Initiative To Ban Landmines
Title:
Trousers-Mailing"
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Queisser Pharma GmbH & Co. KG
Title:
Doppelherz Calming Tablets
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler AG, DCVD
Title:
Report-of-environmental-protection-2003"
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Merit Award
Points:
5.0
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
DaimlerChrysler AG, DCVD
Title:
The Actros Perfume Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2004 Design Merit Award
Points:
5.0
Client:
Graffiti Exhibition
Title:
"The Graffiti-exhibition"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Scholz & Friends Group
Title:
Ideas 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Merit Award
Points:
5.0
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Woman"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0