The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alberto Ponte
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 75.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 50.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Editing / Single
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Craft / Use of Visuals
Points: 45.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
Points: 25.0
Serie
Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Cultural Driver
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Varying Length Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Points: 15.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland Client: Nike Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Points: 10.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Points: 10.0
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.0
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction
Points: 5.0
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Branded Content / Single
Points: 5.0
The Conductor
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Nike Category: Television / Long Form - Single
Points: 5.0
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
The Last Game
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
Extra Time
Agency: Wieden+Kennedy / Portland Client: Nike Category: Public Service / Television - Single
Points: 5.0
Leave Nothing
Agency: Alturas Films / Santa Monica Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
Points: 5.0
Kukini
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Winner Stays
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
Tennis Instructor
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Voices
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Cultural Driver
Award:
2019 Cultural Driver Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
The Conductor
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Kukini
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
