The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Renato Simoes
Client
Title
Category
Award
Points
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single
Points: 10.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Points: 10.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Points: 10.0
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo Client: Nubank / Institutional Category: Cinematography / Single
Points: 9.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Grandma
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Newspaper
Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Move Out
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Auto Correct
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Child
Agency: AlmapBBDO / São Paulo Client: Audi Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Broke Up
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
ACC Bus Back
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hands free parking
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Economy versus environment
Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Life Cuts
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Non-Broadcast / Online
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Paparazzi Troll
Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
4 Zone
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Street View Delivery
Agency: AlmapBBDO / Sao Paulo Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Animation - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Move Out
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Broke Up
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Life Cuts
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
