The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alan Pafenbach
Client
Title
Category
Award
Points
Bubble Boy
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
vw.com/autoshow
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
New Beetle
Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Beach
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
VAPOR
Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Mountains
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
IPod Zine
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
microbus
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Passat Minisite
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Cutaway
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Points: 5.0
Aqueduct
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Chain Reaction
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Online Movies / Business to Consumer
Points: 5.0
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
VW Integrated Branding
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Stadium
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Counter Culture Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Radiovw - Turntable
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
New Beetle Convertible
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Adult Activity Book
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Sky
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Cut Grass
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Points: 5.0
Radio VW Posters
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0
120 Not So Standard Features
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Driving Around in Squares
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Touareg
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Shape, $109.09, Drive Thru, Kung Pao Chicken
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
newbeetle
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Points: 5.0
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Integrated Branding Campaign
Award:
2000 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2000 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
microbus
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Adult Activity Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
120 Not So Standard Features
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Shape, $109.09, Drive Thru, Kung Pao Chicken
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
newbeetle
Category:
Beyond the Banner
Award:
2002 Interactive Merit Award
Points:
5.0
