The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Alan Pafenbach
Client
Title
Category
Award
Points

Counter Culture Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0


Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Points: 5.0


Driving Around in Squares
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


Radiovw - Turntable
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0


Aqueduct
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0


NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


Radio VW Posters
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0


NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


newbeetle
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Points: 5.0


Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0


Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0


microbus
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0


Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Award:
2002 Interactive Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
newbeetle
Category:
Beyond the Banner
Award:
2002 Interactive Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0

Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
