The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Alan Pafenbach
Client
Title
Category
Award
Points

Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Points: 5.0


120 Not So Standard Features
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0


New Beetle Force of Good Website
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0


Passat Minisite
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0


Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0


Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Online Movies / Business to Consumer
Points: 5.0


Adult Activity Book
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0


Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0

Client:
Volkswagen
Title:
120 Not So Standard Features
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0

Client:
Volkswagen
Title:
New Beetle Force of Good Website
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0

Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0

Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0

Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
