The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Kevin Proudfoot
Client
Title
Category
Award
Points
Shelfball/Travis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Without Sports
Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Points: 15.0
Surf Camp
Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Safety First: Bear
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
This is SportsCenter
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 10.0
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
End Zone Options
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Points: 5.0
Jordan Lifestyle
Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 5.0
Jordan Brand
Agency: Wieden + Kennedy, New York / New York Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
Points: 5.0
ESP/ESPN
Agency: Fusebox, inc / New York Client: ESPN The Magazine Category: Banners / Banner - Single
Points: 5.0
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Points: 5.0
Never Graduate
Agency: Wieden + Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Coach
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
ESPN Brand Without Sports Campaign
Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Chowda
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
2010 FIFA World Cup - One Game Changes Everything
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Events and Installations /
Points: 5.0
ESPN Brand Baseball
Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 5.0
Shelfball/Boss
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Jordan Summer Hoops
Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Work'm Sneaker) Category: Package Design / Single
Points: 5.0
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Performance Enhancers
Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Points: 5.0
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
MNF Campaign
Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
ESPN SportsCenter Campaign
Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Gum
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN Brand
Title:
Surf Camp
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
End Zone Options
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike Brand Jordan - Lifestyle Collection
Title:
Jordan Lifestyle
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Jordan Brand
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
ESP/ESPN
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Doctor, What Season, Politics, D.C. United, Yogi Berra
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Never Graduate
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN Brand
Title:
ESPN Brand Without Sports Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2001 Design Merit Award
Points:
5.0
Client:
Nike Brand Jordan (Air Jordan 20)
Title:
Jordan XX - Storytime
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
This Is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
2010 FIFA World Cup - One Game Changes Everything
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
ESPN Brand
Title:
ESPN Brand Baseball
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike Brand Jordan (Work'm Sneaker)
Title:
Jordan Summer Hoops
Category:
Package Design / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Category:
Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Dancers,Weekends/Weekdays, Follow, Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
MNF Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ESPN SportsCenter
Title:
ESPN SportsCenter Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0