The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jason Sperling
Client
Title
Category
Award
Points
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
Taser
Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Points: 15.0
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0
Quote
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Campaign
Points: 10.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Project Drive-in
Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Million Mile Joe - Parade
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations
Points: 5.0
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Points: 5.0
Fans Of You Too
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Points: 5.0
Pintermission
Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 5.0
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Points: 5.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Fans Of You Too
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 5.0
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 5.0
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Fixed Space / Single
Points: 5.0
Pintermission
Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Points: 5.0
Fans Of You Too
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Points: 5.0
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Honda "Snack Attack"
Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Points: 5.0
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Banners - Fixed Space / Single
Points: 5.0
Million Mile Joe
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Points: 5.0
Honda Road Readers
Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 5.0
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Points: 5.0
Million Mile Joe - Parade
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Points: 5.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction
Points: 5.0
Million Mile Joe
Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Points: 5.0
Project Drive-in
Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
Points: 5.0
Fit — Hulu
Agency: RPA / Santa Monica + Park Pictures / New York Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
Points: 2.0
Honda - Magic Snow Globe
Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Points: 2.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Broken Promises
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Honda
Title:
Pintermission
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Honda "Snack Attack"
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Honda Road Readers
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Mac vs PC (Choose a Vista/Podium/PR Lady)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Time Traveler
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Legal Copy
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Fit — Hulu
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
Honda - Magic Snow Globe
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Merit Award
Points:
2.0