The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Eric Silver
mccann
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments
Points: 15.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Points: 5.0
Toddlers Kill
Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Visual Effects / Animation
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Dynamic Data Visualization
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Branding / Brand Installations
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0