The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mark Tutssel
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Points: 25.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 25.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Points: 15.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Online / Short Form - Single
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Points: 15.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
2003 Awards Annual
Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Points: 15.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 10.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
Points: 10.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Mayhem DIY
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
Points: 10.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
77+ Anniversary Invitation
Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Self-Promotion / Single or Series
Points: 5.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Chicago Creative Club
Title:
2003 Awards Annual
Category:
Publication Design / Book Jacket Design
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Leo Burnett
Title:
77+ Anniversary Invitation
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
