The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rob Strasberg
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 75.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 15.0
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 10.0
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Safe Happens
Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
Parking How Sad
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Points: 5.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Punch
Agency: Doner / Grosse Ile Client: Chrysler Category: Consumer Television / :30/:25 - Single
Points: 5.0
VWFeatures.com/GTI Joyride
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
GTI Smoke Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
RoofStudio-Peg Banner
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Cornering
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Critique
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Web Sites / Business to Consumer
Points: 5.0
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Scavenger
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Points: 5.0
33 Keys
Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Jam Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Covers
Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
JettaReport.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Cont'd onto Kindle
Agency: Doner / Southfield Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Fast
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Blank Like A Rabbit Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
75.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Parking How Sad
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VWFeatures.com/GTI Joyride
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Smoke Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
RoofStudio-Peg Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Cornering
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Paddleshift Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VWFeatures.com
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Scavenger
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Jam Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rabbit Widget
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
JettaReport.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The Fast
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Blank Like A Rabbit Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
