The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
David Lubars
BBDO
Client
Title
Category
Award
Points
Vegas
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Paintball
Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Jungle Flower Bed
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Motorola City
Agency: BBDO New York / New York Client: Motorola Category: Microsites / Product-Specific Subsites
Points: 5.0
Butterfly
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Legs
Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Points: 5.0
Serengeti
Agency: BBDO New York / New York Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Cables: Guns
Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Points: 5.0
Frogs and Worms
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Butcher
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Miss Smith Logo
Agency: BBDO New York / New York Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Magnetic Attraction
Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO New York / New York Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
Computer Monitors
Agency: BBDO New York / New York Client: BBDO New York Category: Environmental Design / Single
Points: 5.0
Snickers Marathon Poster Campaign
Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Points: 5.0
Boo Campaign
Agency: BBDO New York / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
Points: 5.0
Frogs and Worms
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Another Battle
Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Conveyor Belt
Agency: BBDO New York / New York Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Peacock
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Monster.com TV Campaign
Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Wall Mural Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Campaign
Points: 5.0
BBC Newspaper Boxes
Agency: BBDO New York / New York Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Peacock
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Harvard T-Shirt
Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Conference Call
Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Points: 5.0
Computer Monitors
Agency: BBDO New York / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
Fish
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
Grand Opening Guerrilla Campaign
Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 5.0
Coffee
Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Points: 5.0
1/8 Full
Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
US Integrated Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Fish
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Butterfly
Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Jungle Flower Bed
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
2 Day Rule
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0
Inner M
Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Bus Stop
Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single
Points: 5.0
Diner
Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Havaianas US Integrated Campaign
Agency: BBDO New York / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Jellyfish
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Dropped Calls TV Campaign
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Daisy Flower Bed
Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Points: 5.0
Voyeur Projection Installation
Agency: BBDO New York / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Motorola
Title:
Motorola City
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Miss Smith
Title:
Miss Smith Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jellyfish
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Daisy Flower Bed
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0