The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


David Lubars

BBDO

Client

Title

Category

Award

Points

Dig Deeper Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form Points: 25.0
Hotel Bar Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 25.0
Eastbound and Down Radio Campaign Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign Points: 25.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Branded Games Points: 15.0
Infuse Screen Test Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign Points: 15.0
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form Points: 15.0
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Branded Applications / Branded applications Points: 10.0
Watch Something You Haven't Seen TV Campaign Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign Points: 10.0
Eye Contact Installation Agency: BBDO / New York Client: Ad Council/Autism Speaks Category: Events and Installations Points: 5.0
Underdog Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Branded Content / Online Points: 5.0
"Up All Night" Fan Montage Video Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Music Videos Points: 5.0
Million Emotions Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Durable Goods Points: 5.0
Spider Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Tough Guy Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
"Up All Night" Fan Montage Video Agency: BBDO / New York Client: AT&T Category: Branded Content / Music Videos Points: 5.0
Dig Deeper Agency: BBDO / New York Client: HBO Category: Gaming / Online gaming Points: 5.0
Party Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single Points: 5.0
Cock Fight Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
The Guinness QR Cup Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Promotion Points: 5.0
Infuse TV Campaign Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
"Up All Night" Fan Montage Video Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single Points: 5.0
Enchanted Forest Agency: BBDO / New York Client: FedEx Category: Broadcast Design / Animation Points: 5.0
Pack Your HBO Agency: BBDO / New York Client: HBO Category: Mobile Applications/Sites / Services Points: 5.0
Stuff Agency: BBDO / New York Client: American Red Cross Category: Broadcast Design / Animation Points: 5.0
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media Points: 5.0
True Stories Print Campaign Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign Points: 5.0
Anthem Agency: BBDO / New York Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single Points: 5.0
Shout From the Mountain Integrated Campaign Agency: BBDO / New York Client: AT&T Category: Social Media / Best Use of Social Media Points: 5.0

HBO

Dig Deeper

Online Branded Entertainment / Short-form

2012 Branded Entertainment Gold Pencil

25.0

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

2012 Advertising Gold Pencil

25.0

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

2012 Advertising Gold Pencil

25.0

HBO

Dig Deeper

Websites / Branded Games

2012 Interactive Silver Pencil

15.0

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

2012 Interactive Silver Pencil

15.0

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

2012 Branded Entertainment Silver Pencil

15.0

AT&T

You've Got a Case

Branded Applications / Branded applications

2012 Branded Entertainment Bronze Pencil

10.0

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Bronze Pencil

10.0

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

2012 Branded Entertainment Merit Award

5.0

HBO

Underdog

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Branded Content / Online

2012 Advertising Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Music Videos

2012 Interactive Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Websites / Durable Goods

2012 Interactive Merit Award

5.0

AT&T

Spider

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

2012 Advertising Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Gaming / Online gaming

2012 Branded Entertainment Merit Award

5.0

Mars Chocolate North America/Snickers

Party

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

2012 Advertising Merit Award

5.0

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

2012 Design Merit Award

5.0

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

2012 Advertising Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Video Remixes/Mashups - Single

2012 Interactive Merit Award

5.0

FedEx

Enchanted Forest

Broadcast Design / Animation

2012 Design Merit Award

5.0

HBO

Pack Your HBO

Mobile Applications/Sites / Services

2012 Interactive Merit Award

5.0

American Red Cross

Stuff

Broadcast Design / Animation

2012 Design Merit Award

5.0

AT&T

You've Got a Case

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

True Stories Print Campaign

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Merit Award

5.0

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

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