The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
David Lubars
BBDO
Client
Title
Category
Award
Points
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Marilyn
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Points: 10.0
Switcheroo
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Puppymonkeybaby
Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Direction / Direction
Points: 5.0
Live Vines
Agency: BBDO / New York Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Traffic Jams
Agency: BBDO / New York Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Points: 5.0
Crisper TV Campaign
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Web / Web
Points: 5.0
Time Upon a Once
Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Craft - Website Design / Website Design
Points: 5.0
Live Vines
Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Street Taps
Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Priceline TV Campaign
Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
The Snickers Write-off
Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
Points: 5.0
Big Game Blunder
Agency: BBDO / New York Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
Parking While Hungry
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Fly Your Own Way
Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Points: 5.0
Come Alive Interactive
Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Points: 5.0
Marshawn
Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Browser Stories
Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Consumer - Integrated Branding / Online
Points: 5.0
Play My Tweet
Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
Points: 5.0
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Targeted News Stories
Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Bluegrass
Agency: BBDO / New York Client: PepsiCo / Mountain Dew Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Fly Your Own Way
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Come Alive Interactive
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew
Title:
Bluegrass
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0