The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
David Lubars
BBDO
Client
Title
Category
Award
Points
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Points: 25.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
Points: 15.0
Stop Traffick
Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Points: 10.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
Points: 2.0
The Chase
Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Points: 2.0
Space Station
Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Points: 2.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
Points: 2.0
"Jump" Limited Edition Vinyl
Agency: BBDO / New York Client: Bacardi Category: Promotional / Collateral Items
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions
Points: 2.0
Point of View
Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
Points: 2.0
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Online Advertising / Native Ads
Points: 2.0
Caleb
Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
Points: 2.0
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single
Points: 2.0
Apology
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
Points: 2.0
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Points: 2.0
Ahmend
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Nurses Save Lives
Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Points: 2.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Apology
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0