The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


David Lubars

BBDO

Client

Title

Category

Award

Points

3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign Points: 25.0
3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign Points: 15.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel Points: 15.0
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds Points: 10.0
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness Points: 10.0
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft Points: 10.0
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology Points: 10.0
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single Points: 10.0
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations Points: 10.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building Points: 10.0
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit Points: 10.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building Points: 10.0
Space Station Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single Points: 2.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single Points: 2.0
Surprise Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single Points: 2.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations Points: 2.0
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Online Advertising / Native Ads Points: 2.0
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign Points: 2.0
Point of View Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single Points: 2.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region Points: 2.0
Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Online Films & Video / Long Form - Single Points: 2.0
The Sun and the Snake Agency: BBDO / New York + MTC Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation Points: 2.0
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel Points: 2.0
One for Two Agency: BBDO / New York + JHFProductions/WorldWarSeven Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads Points: 2.0
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single Points: 2.0
Nurses Change Everything Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single Points: 2.0
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling Points: 2.0
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Online Films & Video / Long Form - Single Points: 2.0
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music Points: 2.0
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media Points: 2.0
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Cinema Advertising Points: 2.0
Ahmend Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 2.0
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content Points: 2.0
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions Points: 2.0
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music Points: 2.0
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaigns / Integrated Branding Points: 2.0
Nurses Save Lives Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single Points: 2.0
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Innovation in Film Points: 2.0
The Shot Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single Points: 2.0
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media Points: 2.0
One for Two Agency: BBDO / New York + JHFProductions + WorldWarSeven Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups Points: 2.0
The Chase Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music Points: 2.0
"Jump" Limited Edition Vinyl Agency: BBDO / New York Client: Bacardi Category: Promotional / Collateral Items Points: 2.0

Mars Chocolate North America / Snickers

3PM Brainstorms

Craft / Writing - Campaign

2019 Radio & Audio Gold Pencil

25.0

Mars Chocolate North America / Snickers

3PM Brainstorms

Broadcast / Campaign

2019 Radio & Audio Silver Pencil

15.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Influencer Marketing / Multi-Channel

2019 Social Influencer Marketing Silver Pencil

15.0

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

2019 Mobile Bronze Pencil

10.0

Street Grace

Gracie AI

Creative Effectiveness

2019 Creative Effectiveness Bronze Pencil

10.0

AT&T

The Face of Distracted Driving

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

2019 Moving Image Craft Bronze Pencil

10.0

Street Grace

Gracie AI

Use of Technology

2019 Mobile Bronze Pencil

10.0

AT&T

The Face of Distracted Driving: Forrest

Long Form Video / Single

2019 Branded Entertainment Bronze Pencil

10.0

Sandy Hook Promise

Point of View

Media Relations

2019 Public Relations Bronze Pencil

10.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Community Building

2019 Public Relations Bronze Pencil

10.0

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

2019 Direct Marketing Bronze Pencil

10.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Community Building

2019 Social Media Bronze Pencil

10.0

Macy's

Space Station

Craft - Cinematography / Single

2019 Moving Image Craft Merit Award

2.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital & Online / Social Media & Viral Marketing - Single

2019 Direct Marketing Merit Award

2.0

AT&T

Surprise

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Social Engagement / Stunts & Activations

2019 Social Media Merit Award

2.0

Bacardi

Live Moves

Online Advertising / Native Ads

2019 Interactive & Online Merit Award

2.0

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

2019 Moving Image Craft Merit Award

2.0

Sandy Hook Promise

Point of View

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Merit Award

2.0

Mars Chocolate North America - Snickers

Apology

Online Films & Video / Long Form - Single

2019 Film Merit Award

2.0

Foot Locker

The Sun and the Snake

Craft - Visual & Audio Craft / Animation

2019 Digital Craft Merit Award

2.0

Bacardi

Live Moves

Influencer Marketing / Single Channel

2019 Social Influencer Marketing Merit Award

2.0

Mars Chocolate North America/ Snickers

One for Two

Online Advertising / Display Ads

2019 Interactive & Online Merit Award

2.0

AT&T

Caleb

Craft - Visual Effects / Single

2019 Moving Image Craft Merit Award

2.0

Johnson & Johnson

Nurses Change Everything

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

AT&T

The Face of Distracted Driving

Creative Use of Data / Storytelling

2019 Creative Use of Data Merit Award

2.0

Dunkin'

CappuChinos

Online Films & Video / Long Form - Single

2019 Film Merit Award

2.0

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

2019 Moving Image Craft Merit Award

2.0

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

2019 Creative Use of Data Merit Award

2.0

AT&T

AT&T Cinema

Cinema Advertising

2019 Film Merit Award

2.0

Mars Chocolate North America / Snickers

Ahmend

Craft - Writing / Single

2019 Moving Image Craft Merit Award

2.0

AT&T

The Face of Distracted Driving: Forrest

Branded Content

2019 Health, Wellness & Pharma Merit Award

2.0

Street Grace

Stop Traffick

Events & Competitions

2019 Experiential & Immersive Merit Award

2.0

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

2019 Moving Image Craft Merit Award

2.0

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaigns / Integrated Branding

2019 Integrated Merit Award

2.0

Johnson & Johnson

Nurses Save Lives

Craft - Cinematography / Single

2019 Moving Image Craft Merit Award

2.0

AT&T

The Face of Distracted Driving

Innovation in Film

2019 Film Merit Award

2.0

AT&T

The Shot

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital / Social Media

2019 Health, Wellness & Pharma Merit Award

2.0

Mars Chocolate North America - Snickers

One for Two

Digital & Online / Banners & Pop-ups

2019 Direct Marketing Merit Award

2.0

Macy's

The Chase

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Merit Award

2.0

Bacardi

"Jump" Limited Edition Vinyl

Promotional / Collateral Items

2019 Design Merit Award

2.0

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