The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ronald Ng
Client
Title
Category
Award
Points
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Points: 15.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / Utility
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 15.0
Last Straw
Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Websites / Public Service / Non-Profit
Points: 10.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Single
Points: 10.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya Client: Danone Marketing Category: Banners / Banner - Single
Points: 5.0
Chase
Agency: BBDO Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Direct Mail / Single
Points: 5.0
Finger
Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Points: 5.0
The Andaz Transformation
Agency: BBDO / New York Client: Andaz Hotels Category: Craft / Typography - Series
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Data Visualization / Dynamic
Points: 5.0
Anthem
Agency: BBDO / New York Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco Client: Taco Bell Category: Social Media / Branded Social Campaign
Points: 5.0
Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
Points: 5.0
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Points: 5.0
Mini Mouse
Agency: BBDO Singapore Pte Ltd / Singapore Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Burger
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Points: 5.0
Refraction
Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Eye Contact Installation
Agency: BBDO / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 5.0
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
Bag
Agency: BBDO Malaysia / Kuala Lumpur Client: Photonlife Slimming Experts Category: Package Design / Single
Points: 5.0
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya Client: EUT Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
Points: 5.0
T-shirt
Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
Points: 5.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Danone Marketing
Title:
Grabber"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Chase
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
Finger
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Anthem
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Speedlines
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
KFC Holdings (Malaysia) Bhd
Title:
Burger
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
Refraction
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Blue Speedlines
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Photonlife Slimming Experts
Title:
Bag
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
T-shirt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
