The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Sofie Borup

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty Points: 10.0
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Editing / Single Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building Points: 2.0
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single Points: 2.0
Ice Cream For Adults Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single Points: 2.0
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging Points: 2.0
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel Points: 2.0
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness Points: 2.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

CMO Pencil

2020 CMO Pencil CMO Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

THINX

MENstruation

Brand Voice

2020 Public Relations Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Craft - Editing / Single

2020 Moving Image Craft Merit Award

2.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Craft - Cinematography / Single

2020 Moving Image Craft Merit Award

2.0

Halo Top

Ice Cream For Adults

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

THINX

MENstruation

Short Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

THINX

MENstruation

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Microsoft

Changing the Game

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

THINX

MENstruation

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

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