The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
David Carter
Client
Title
Category
Award
Points
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 50.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 50.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 50.0
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Points: 5.0
Port Authority Stream of Consciousness Installation
Agency: BBDO / New York Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Love Project Music Video
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Points: 5.0
The Escape
Agency: Geisel Productions / New York + Anonymous Content / Los Angeles Client: BMW Category: Online / Long Form - Single
Points: 5.0
www.starbucksloveproject.com
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Amazon Theater Player
Agency: Fallon / Minneapolis Client: Amazon.com Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 5.0
www.starbucksloveproject.com
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
Points: 5.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Best of Show Pencil
Points:
50.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Best of Show Pencil
Points:
50.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Best of Show Pencil
Points:
50.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
BMW
Title:
The Escape
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Amazon.com
Title:
Amazon Theater Player
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Timex
Title:
Category:
Broadband Web Sites
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0