The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ari Merkin
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Ride
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0
For The Love Of Music
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Racing
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
For The Love Of Music
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Pendulum
Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Points: 15.0
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
First Dibs
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Snowflakes
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Infectious
Agency: Toy / New York Client: The Oxygen Network Category: Consumer Radio / Single
Points: 5.0
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami Client: MINI Category: Direct Mail / Direct Mail: Single
Points: 5.0
Camouflage
Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Points: 5.0
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Chrismahanukwanzakah
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Integrated Branding Campaign
Points: 5.0
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Glen
Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Elf Yourself
Agency: Toy / New york Client: OfficeMax Category: Web Sites / Corporate Image
Points: 5.0
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 5.0
Bleachers
Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 5.0
Trickery
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Queen Mother
Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Call Waiting
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Trifecta
Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
TIME Magazine
Title:
Pendulum
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
GT Bicycles
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Oxygen Network
Title:
Infectious
Category:
Consumer Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
GT Bicycles
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Points:
5.0
Client:
TIME Magazine
Title:
Camouflage
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah
Category:
Integrated Branding Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
GT Bicycles
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
OfficeMax
Title:
Elf Yourself
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
GT Bicycles
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Trickery
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fifth Avenue Stamp Gallery
Title:
Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
GT Bicycles
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Trifecta
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
