The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ty Montague
Client
Title
Category
Award
Points
Shelfball/Travis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Without Sports
Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Points: 15.0
Drop Everything for Love
Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
Without Sports
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Shelfball/Boss
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Jack and Suzy Welch Show
Agency: JWT New York / New York Client: Microsoft Category: Websites & Microsites / Services
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Streaker
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Ford Bold Moves
Agency: jwt new york / ny Client: Ford Category: Web Sites / Business to Consumer
Points: 5.0
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Drop Everything for Love
Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Stride Photo Booth
Agency: JWT / New York Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
The Flyer's Collection
Agency: JWT New York / New York Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
The Perspectives Campaign
Agency: Wieden+Kennedy / New York Client: SHARP Aquos Category: Integrated Branding Campaign
Points: 5.0
Kelly Leek
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Bar
Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Points: 5.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Gum
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Coach
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Points: 5.0
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
Red Sox Congrats
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Makeshift
Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Chowda
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
CEO Campaign
Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Lance
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Without Sports
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Ford
Title:
Ford Bold Moves
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Tomlinson, Bradley, Francis
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
DTC
Title:
Drop Everything for Love
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
JetBlue
Title:
The Flyer's Collection
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Dancers,Weekends/Weekdays, Follow, Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
SHARP Aquos
Title:
The Perspectives Campaign
Category:
Integrated Branding Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
Kelly Leek
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Doctor, What Season, Politics, D.C. United, Yogi Berra
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Red Sox Congrats
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0