The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
William Gelner
Client
Title
Category
Award
Points
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Points: 25.0
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
Points: 25.0
The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 25.0
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
Points: 21.0
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
Points: 21.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
Points: 15.0
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 15.0
The Rocket Project
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Points: 15.0
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Points: 10.0
AXE Residue
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Points: 10.0
The Gamekillers TV Show - Episode 4
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 10.0
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Non-Broadcast / Single
Points: 10.0
Find Your Understanding
Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Craft / Visual Effects / Animation
Points: 10.0
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
Points: 10.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Points: 10.0
The Rocket Project
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Points: 10.0
Media Monster Wars
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Points: 10.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement
Points: 10.0
Oceans of Treasures
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Points: 10.0
Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
The Connected
Agency: 180LA / Santa Monica Client: HP Category: Innovation in Video / Single
Points: 5.0
AXE BCWW Campaign
Agency: BBH / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Points: 5.0
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Single
Points: 5.0
Tandem Bike
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Essence Category: Beyond the Banner
Points: 5.0
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Find Your Understanding
Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Points: 5.0
Left/Right Project
Agency: 180LA / Santa Monica Client: adidas Originals Category: Online Branded Content / Single
Points: 5.0
AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
The Gamekillers TV Show - Episode 3
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 5.0
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
adidas Futbol meets Football Web Films
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Campaign
Points: 5.0
Coping with All the Ladies
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Points: 5.0
Mitsubishi - World Records
Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Ams on the Axeeffect.com
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Points: 5.0
Lumberjack+
Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Uber Eats
Title:
Uber Don't Eats :60
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Cultural Driver
Award:
2017 Cultural Driver Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Mobile / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE BCWW Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE Essence
Title:
Tandem Bike
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
Find Your Understanding
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
AXE Lab Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futbol meets Football Web Films
Category:
Branded Content / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Coping with All the Ladies
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Ams on the Axeeffect.com
Category:
Beyond the Banner
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
