The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
William Gelner
Client
Title
Category
Award
Points

The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 25.0


The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0


The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0


The Gamekillers Obit Generator
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Microsites / Business to Consumer
Points: 5.0


British Accent Guy
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Points: 5.0


The Gamekillers
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Web Sites / Business to Consumer
Points: 5.0


Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Points: 5.0


Early Detection
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Points: 5.0


The Gamekillers Obituaries
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0


AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0


Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Gold Pencil
Points:
25.0

Client:
Unilever - AXE
Title:
The Gamekillers Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0

Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0

Client:
Unilever - AXE
Title:
The Gamekillers Obit Generator
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Unilever - AXE
Title:
The Gamekillers
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Unilever - AXE
Title:
Early Detection
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Unilever - AXE
Title:
The Gamekillers Obituaries
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
