The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Kevin Roddy
Client
Title
Category
Award
Points
Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 25.0
AXE 100 Girls
Agency: BBH / New York Client: Unilever Category: Microsites / Corporate Image
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Points: 25.0
Fast Ball
Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Points: 25.0
Exit Sign, Frustration, Elevator
Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
Points: 15.0
Google Speed Tests
Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Points: 15.0
Chrome Speed Tests
Agency: BBH / New York Client: Google Category: Craft / Sound Design
Points: 15.0
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Points: 15.0
Tea Partay
Agency: Bartle Bogle Hegarty / New York Client: Smirnoff Category: Online Branded Content / Business to Consumer
Points: 15.0
Potato 3D
Agency: BBH/New York and Google Creative Lab Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 10.0
The Gamekillers TV Show - Episode 4
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 10.0
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Points: 10.0
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
SARS
Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Guiliani
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
AXE The Gamekillers Campaign
Agency: BBH / New York Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
Chrome Speed Tests
Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Single
Points: 5.0
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York Client: Timberland Category: Outdoor / Outdoor: Campaign
Points: 5.0
Airport Security, Osbournes, Nuclear Reactor/Plane
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Pakistan
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Play
Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Frustrations
Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
The Gamekillers TV Show - Episode 3
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 5.0
Sources, Gun/Peace, Bono
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Ultimate Local
Agency: BBH / New York Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
Airport
Agency: Fallon / New York Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Awe
Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Chrome Fast
Agency: BBH / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Windows
Agency: Fallon / New York Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Anti War
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Airport Security
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Gun/Peace Sign
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Loyalty
Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Bush/Kennedy
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
The Gamekillers TV Show - Episode 5
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 5.0
Waterfowl, Little Boy, Eyeball, Moonwalk
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Fury, Awe, Loyalty
Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Chrome Fast
Agency: BBH/New York and Google Creative Lab Client: Google Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Sources
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Timberland
Title:
Exit Sign, Frustration, Elevator
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Craft / Sound Design
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Time Inc.
Title:
SARS
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Guiliani
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE The Gamekillers Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Airport Security, Osbournes, Nuclear Reactor/Plane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Time Inc.
Title:
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Pakistan
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Sources, Gun/Peace, Bono
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Awe
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Timberland
Title:
Windows
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Anti War
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Bush/Kennedy
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Time
Title:
Waterfowl, Little Boy, Eyeball, Moonwalk
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Fury, Awe, Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
