The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alex Bogusky
Client
Title
Category
Award
Points
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 25.0
Ride
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
Match
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 25.0
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Torture Device
Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 15.0
Racing
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
